Ford Lease Information
22 States Announce Ford Lease
Investigations
The Florida Attorney General just announced that 22 states are
conducting investigations into the leasing practices of Ford Motor Credit
Company. Investigators believe that Ford Credit may have provided training and
materials that helped salespeople to exploit consumers. Prosecutors in at
least four states have caught Ford and Lincoln-Mercury dealers cheating people
on leases, and some dealers have already agreed to large settlements involving
restitution and penalties. (11/98)
Ford Sued in 20 States for
Deceptive Lease Practices & Fraud
Class-action lawsuits have now been filed against Ford Motor
Credit in 20 states, alleging deceptive leasing practices and fraud. In the
lawsuits, Ford was accused of charging undisclosed acquisition fees and of
teaching deceptive sales practices to its dealers and their salespeople.
(11/98)
Widows Cheated Out of $10,000 on
Ford Leases
Two widows were recently discovered to be victims of outrageous
rip-offs on Ford Credit leases. Both had gone to local Ford/Lincoln-Mercury
dealers to purchase cars shortly after their husbands had passed away, but
they were tricked into leases and cheated out of about $10,000. In one case,
the dealer was told that the huge down payment was being made out of the life
insurance proceeds from her deceased husband. The dealer then increased the
vehicle price -- without disclosure -- causing her entire down payment to
"disappear." So the dealer had, in effect, stolen the widow's life
insurance money.
Sworn Statements Confirm Ford's
Deceptive Leasing Practices
Several recently obtained sworn statements have added to the
mountain of evidence confirming Ford's deceptive leasing practices. These
statements came from a Ford dealer, a former instructor and numerous
salespeople who have attended Ford's lease training seminars. Here's what was
said (under oath): 1) Ford Motor Co. required dealers to train their
salespeople using the techniques taught in the seminars. 2) At those seminars,
dealers and salespeople were taught deceptive sales techniques that were
designed to trick people into leases and to secretly hike vehicle prices by
$2,000 (or more). 3) Ford's lease training was described as a fraudulent
scheme to steal money from customers by cheating them out of down payments,
rebates and/or trade-in equity.
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Note: The following material is just a summary of
Ford's deceptive leasing practices. Most of this information is
condensed from the author's book, Leasing Lessons for Smart
Shoppers, but a few facts have been added that were not known at
the time of publication.
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Ford's "Payoff-Packing" Scheme
Three former employees of a Florida
Lincoln-Mercury dealer (from 1989-91) described a "payoff-packing"
scheme that was used to overcharge customers who had leased through Ford Motor
Credit. They said that representatives from Ford Credit told them how to
inflate customers' early payoff balances, explaining that their Ford Credit
branch would "participate" by refusing to give payoff amounts to
customers who requested them. Instead, they were told that customers would be
referred back to the dealer for payoff information, giving them "an
opportunity to make additional profits" by overcharging their customers.
Five years later, in California, the
Sacramento County District Attorney's office received a complaint of
overcharging on a lease payoff by a local Ford dealer. Investigators
discovered that Ford Credit had been concealing payoff information from its
lease customers, so the investigation was expanded to include all early
payoffs that occurred at that one dealer over a one-year period. It was
discovered that 31 people had been overcharged.
That 1995 investigation of one dealer
quickly spread to include eight Ford dealers in that area. When it was over,
five of the dealers were accused of overcharging their customers by inflating
the early payoff amounts on vehicles leased through Ford Credit. A total of
111 people were entitled to restitution, with some receiving as much as
$2,000. (The investigation only covered one year of early payoffs.) Similar
investigations were then started by district attorneys in other areas.
Payoff packing is believed to be a common
practice at many Ford and Lincoln-Mercury dealers across the country, since
Ford Credit was the only lender to withhold payoff information from its lease
customers. If you went through an early payoff on a Ford Credit lease, and
Ford told you to call the dealer for the payoff amount, be sure to see the
next section ("Were You Overcharged..").
Were You Overcharged On a Ford
Credit Lease Payoff?
Fewer than one out of a hundred
payoff-packing victims realized that they had been cheated. To find out if you
were overcharged on a Ford Credit lease early payoff, be sure to see--
How Much Your Payoff Should Have
Cost
Ford's Deceptive Lease Training
Background
Ford's deceptive lease training
program was created by Half-A-Car, Inc., a Pennsylvania company that
specialized in short-term leases. According to published reports, the founder
of Half-A-Car ("HAC") took his idea for the two-year lease to Ford
Motor Co. in 1982. Ford contacted one of its dealers to test the concept, and
HAC became the company's national lease trainer.
By late 1995, HAC had trained 1,700 Ford
& Lincoln-Mercury dealers to sell customers on "The Plan," which
was the name that Ford used for its two-year lease. In addition, Ford Credit
representatives provided HAC materials to its dealers to make sure that
everyone knew how to sell "The Plan." Announcements for upcoming HAC
seminars were sent out on Ford letterhead, Ford officials were often present
at the training (and other HAC seminars), and Ford Credit representatives
called on dealers to encourage them to send their salespeople to local HAC
training classes.
Secret Bonuses for Ford's
"Objective Financial Counselors"
Ford's dealers and salespeople were
told to establish "advisory relationships" with customers and to
assume the role of "objective financial counselors." However, from
1989 to 1995, the company gave secret cash bonuses to salespeople for talking
customers into Ford Credit leases. So Ford's customers were being told by
their "objective financial counselors" that Ford leases were
"the smart way to get a new car," without being told about the
bonuses or the deceptive sales techniques that were used.
The Plan: "Buying
Language...Ownership and Equity"
Ford's two-year lease was called
"The Plan." To trick people into leases, HAC taught dealers (and
salespeople) to avoid the use of leasing terms. Since people preferred to buy,
leasing terms were thought to be "turn-off words," so dealers were
told to use "buying terms" instead. For example, when talking about
Ford's lease, dealers were told to "get rid of" the term
"lease," and refer to it as "The Plan." When customers
asked if The Plan was a lease, dealers were taught to describe it as a
"new program" from Ford that provided "ownership and
equity." In fact, as Ford's own dealer handbook states, there is no
ownership or equity in a leased vehicle.
Deceptive Lease-vs.-Buy Comparisons
Dealers were taught to make dishonest
comparisons of a lease vs. a conventional purchase. First, HAC taught dealers
to quote inflated payments on conventional loans so they would appear more
expensive than The Plan. In fact, monthly payments for The Plan were often
equal to (or greater than) payments on a conventional loan that provided
ownership. Second, HAC taught dealers to quote inflated early payoff balances
on four-year loans to trick people into believing that The Plan provided more
"equity" than a conventional loan.
Concealing Prices from Customers
Ford's lease contracts did not provide
disclosure of the cap cost (vehicle price) until July of 1995. Dealers were
taught strategies that were designed to conceal actual prices from customers
and to deceive them into believing that they were getting significant
discounts when they were not.
Secret Price Increases
Dealers were taught to quote inflated
lease payments that represented higher prices than those negotiated by
customers or posted on vehicles. Since Ford's lease contracts did not provide
cap cost disclosure (before 7/95), this practice often resulted in secret
price increases of $1,000 to $2,000. In some cases, prices were hiked $4,000
or more.
Cheating Customers Out of
Negotiated Discounts
Several strategies were taught by HAC
that were designed to cheat customers out of negotiated discounts. One
strategy resulted in no real discount at all; another reduced the expected (or
negotiated) discount by 40%.
Deceptive Lease Rates
Ford's method of calculating and
quoting lease rates allowed its dealers to deceive customers into thinking
that they were getting lower rates. Dealers received lease rate sheets from
Ford Credit, but the published rates did not include Ford's hidden
administrative fee that was based on a vehicle's acquisition cost and added to
the monthly lease charges. According to Ford's own internal documents, the
actual rate paid by a customer was about 1.75% higher than the published rate.
(For example, if the published lease rate for a particular vehicle was 8.25,
the dealer could quote that rate to a customer--even though they would
actually be paying 10%.)
Kickbacks for Secret Rate Increases
Ford offered to pay dealers for
increasing a customer's lease rate (finance charge) above the current
available rate. On a two-year Ford Credit lease, the dealer share was 85% of
the additional lease charges, so a dealer who raised the rate by two points
would be paid $765 for increasing a customer's total lease charges by $900.
Since Ford's leases did not disclose the APR (and dealers obviously wouldn't
have mentioned this to their customers), many people unknowingly paid inflated
lease rates.
Open Letter to Ford & its
dealers from consumer advocate Mark Eskeldson.
Find Out If You Were Cheated on a
Lease--
Most victims of leasing fraud don't
even know that they were cheated because their lease contracts did not
disclose the price (or the APR). To find out if you were victimized by a
secret price increase or a "disappearing" down payment/trade-in, be
sure to see--
The Price You Really Paid For That
Vehicle
For the complete story on Ford's
deceptive leasing practices, and other leasing secrets, be sure to see--
Leasing Lessons for Smart
Shoppers
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